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Press On!

Random thoughts on life, success, and hope…

by Stan Hustad

You can respond to
or contact Stan at
stan@ptmgroup.com
1. 888. 786. 5786.

Branding Is Not For Your Business, It’s For Cows!

Sunday, May 2008 05:03 PM | Permalink
“Branding is for cows!” is what I told them. They were attending our new
New Media Show
called,
You’re ON
! (click
to see what it was all about.)

In the program (show) I demonstrated that marketing is way past branding – it’s about personal performance (show) marketing™, and all the talk about brandings is yesterday’s stuff and may not be right at all. Branding is not for your business, it’s for cows.

Marketing today is about telling stories, creating experiences, and demonstrating how good and wise you are so that people will be attracted to you, pay well for the service experiences you provide, and recommend you to others.

These are challenging business times and you should make an investment in learning about our performance marketing way of thinking and then performing. Our new CD will tell you the story. It is entitled,
Branding Is For Cows & Could It Be That Your Marketing Is Nothing But A Dead Tree?


Find out more information by clicking
and then order it for a mere $12.00. It will challenge you and may change your whole view of personal and business marketing.



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Ken Burns
once said about his award winning films.

“I seek to put the story back into history

so that people will pay attention”



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On a personal note.
This past Friday our family celebrated as my daughter Megan had her book published by Houghton Mifflin. The intriguing title is,
How To Be Useful
:
A Beginners Guide to Not Hating Work
. Check it out on the link below.



All the best for the marketing shows you must perform this week. Break a leg!

You’re One of The Richest

Monday, Apr 2008 02:12 PM | Permalink
My friend Dave Laurion has done the work. Dave took seriously the ideas I taught him about the experience economy. He opened up his new office and it is carefully designed, indeed there is real choreography in what he has done, in order to make doing business with Dave and his colleagues, a great experience. It's a stage and there is drama. The office is full of ways to tell stories and to demonstrate what is important to clients and colleagues.


Dave also took seriously my challenge to have a flagship, Super Bowl, "one thing", one-minute message that leads his financial planning practice and business. Dave can tell you more, but in a summary, he hopes to help his clients not only grow in their wealth, but in their faith. Unfortunately most of us do not. It's a simple but profound challenge.

Dave tells his story with one blank sheet of paper and a simple drawing. It is simple elegance. You cannot just sit there and listen, you will be challenged. One of the ways Dave challenges his friends is to go to a web site that moved me deeply.


Last week I mentioned that a thankful and grateful heart is seldom a fearful heart. The more gratitude we have, the better, longer, and happier our lives will be. Today there is a lot fear and a lack of gratitude in the hearts and minds of many. After doing the exercise on the web site, even though I am deeply challenged by many things, I felt deep gratitude for how blessed I am, and so probably are you.


Go to the web site; do the exercise, and write and tell me your feelings. It is called
The Global Rich List
…. check it out, you're probably on the list.




With deep gratitude for your reading this, caring, and asking me to help you perform at your best.

It’s About Gratitude

Friday, Apr 2008 09:54 AM | Permalink
As I said last week, if we all got what we deserved in life and business, we would all be in big trouble. To which I might add, “So stop wining!” if wining is what you do. I am also like many of you, seeking to maintain our calmness in the midst of some pretty challenging business times.

The latest issue of Barron’s that came out Saturday speaks of continuing investor anxiety. I believe that is a critical issue in business today and one of the reasons we have revived our program on
Communicating Confidence to Clients in a Climate of Fear and Crisis.
(See the attached pdf flyer about this program)

But how do we best deal with fear? I have said for years and seek to remind myself,
“A thankful and grateful heart is seldom a fearful heart.”
Next week I will share with you what my good friend Dave Laurion showed me. It is a web site that will help you find out where you are in terms of income percentile of the world’s population. You will discover that you have a lot to be thankful and grateful for. Stay tuned for that.

Let’s live a life of gratitude to the best of our present grace and ability in the circumstances we are in. With those thoughts at hand another good friend (I am so grateful for so many good friends), Herald Johnson shared with me this video link about how we can show our gratitude to our armed forces service men and women for what they do. It is a sign of gratitude. Take a minute to look at it.



Again – remember that a thankful and grateful heart is seldom a fearful heart.

Thoughts on the Titanic and Other Things

Monday, Apr 2008 08:21 AM | Permalink
Yes, it was 96 years ago today. On April 14, 1912, the Titanic sank in the North Atlantic. I have often wondered how I would have responded if I had been there on that tragic night. Would I have maintained my courage in the midst of all the fears, chaos, and confusion?  Would I have cared for others more than I care for myself?

 

Would I have been a Christian gentleman and truly taken care of the women and the children first?  I certainly want to believe that I would have behaved with grace and courage, but one wonders.  Would I have witnessed to the truth I know in the midst of fear and death?  It’s reported that the band played,
Nearer My God to Thee
as the ship went down.  Perhaps it is only in being in that near place that we can begin to know how we might respond.

 

Fear kills everything.

 

I recently wrote to a colleague the same thing that I wrote to you in my last blog posting.  I have increasingly come to the realization that much of the work that we are called to do is to reduce the fears that we have in our own lives, and in the lives of our colleagues, clients, and customers. 

 

Today, on Titanic day, many feel that their ship is going down.  It’s probably not, but even though are feelings may not describe reality; they describe how we really feel.  Would you like to read my coaching booklet on the five fears in our life that kill everything and how to deal with them?  Just respond with, “fear factor please.”

 

Two tough thoughts.

 

As I look at the coming elections I am not encouraged.  I have always believed that political solutions to are troubled times and frustrations are illusions.  It is also true that the political craft in much of our culture has been reduced to pandering.  We need to grow up and face the truth that we are fully responsible for our destiny.  Here are a couple of tough thoughts that I use in coaching from time to time.  Just let them sit on your head, and respond if you wish.

 

  • If you or I really got what we deserved in life we would be in big trouble.
  • You have one entitlement in life, and only one.  You are entitled to serve others.
 

Remember the true bottom line.  It all comes down to courage!  How about a coaching experience to “en-courage” you!
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